Insights & Strategy

Sharp thinking on political strategy, public affairs, and organizational leadership from the Sapient Edge team.

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Political Strategy

The Upset: How Sapient Edge Turned a 4-Month Underdog Into a 21-Point Win

From 4-month underdog to 21-point primary win. A case study on how disciplined messaging, precise voter targeting, and a smarter contact strategy flipped one of North Carolina's most competitive Senate districts.

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